Eats and treats

Sprinkled Magic

Pretty as a picture and tasting every bit as good as they look, Sprinkled Magic cupcakes are a real treat.

Cooking and baking has long been one of Sarah Campus’s passions – she particularly enjoyed making cupcakes and cakes. During the summer of 2011 Sarah decided to put aside her Marketing hat and swap it full time for an apron at the end of 2013 when she launched SprinkledMagic.

SprinkledMagic, based in west London, offers beautifully decorated bespoke hand-crafted cupcakes for events such as weddings, birthdays and christenings along with a range of other cakes and traybakes. Also included amongst the bakes is a gluten-free range.

Bearing in mind her Marketing skills it wasn’t long before Sarah took her cupcakes into the corporate world. Companies can have their logos, images or motifs replicated onto the cupcakes or cakes in a truly memorable way. Edible Marketing!

Apart from being sprinkled with magic the cupcakes, cakes and tray bakes, as befits a perfectionist, are all made from top quality ingredients. One of the problems we have found with cupcakes is that sometimes the frosting can be sickly sweet. Not with SprinkledMagic cupcakes – of course the icing is sweet, but Sarah has managed to get the sugar balance just right for us.

When not wielding her magic wooden spoon Sarah, who admits to being a fitness fanatic, revels in challenging activities such as climbing Mount Kenya and Kota Kinabalu. Last year she completed the horrendous sounding Tough Mudder – a 12-mile obstacle course designed by the SAS, raising over £4,300 for the Cardiomyopathy Association.

SprinkledMagic is available online, at pop-up events and can also be found at a number of cafes, restaurants and clubs. It also deliver products throughout the UK. 

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